About Us

ClaraLoo was founded by Daniela Robbins in 2016 with a focus on handmade home decor and plush animals. With over 10,000 5-Star reviews on Etsy and a growing fan base on the official ClaraLoo website, ClaraLoo has become a market leader in home decor and plush animals with a remarkable reputation for quality.  The spark that ignited the creation of ClaraLoo is rooted in Daniela’s journey to create the perfect nursery for her daughter. Unable to find the right mix of products to meet her design needs while pregnant in 2015, Daniela took matters into her into own hands and created a variety of unique animal rugs, wall decor, plush animals, and baskets. Daniela formed ClaraLoo to sell the same types of items that she passionately created for her own daughter (first on Etsy and later on her own website) and the rest is history!